Creating a visual framework for the group rebrand

Translating the culture and vision of a leading provider in the non-ferrous metal industry into a unified, visually perceptible dimension.

(A) REBRANDING (B) PRINT DESIGN (C) MERCH & TRADE FAIR PRODUCTS (D) PHOTO PRODUCTION (Y) 2019-2020

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The group set out to revitalize its image while maintaining its recognizable logo and primary color. The goal was to create a cohesive identity across subsidiaries, establishing a unified brand presence. We implemented a visual bracket, created imagery with a focus on showcasing the company's workforce and developed a comprehensive style guide for consistent identity usage. The work spanned various mediums, ranging from stationery and commercial ads to print products, merchandise, presentations, and trade show content.

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(D) IMAGERIE

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PHOTOGRAPHY

ALEXANDER HAIDEN