Hotels are yesteryear

Chez Cliché is a new kind of lodging, bridging the gap between the private atmosphere of a friend’s apartment and the services of a hotel - only beyond.

(A) CONCEPTION & CREATION  (B) BRAND MANAGEMENT  (C) INTERIOR
(Y) 2010-2013

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(A1) CONCEPT

Semi-authentic stories turn apartments into pro-urban lodging spaces and every single property has its very personal history. Nine fictional residents offer eight perfectly staged apartments, decorated in their very own taste with a careful eye for detail and aesthetics.

Chez Cliche_character illustrations
Chez Cliche_character illustrations mobile

(A2) CHARACTER EXAMPLES

The stage is the world
Koloman, Theater Director

"I adore collecting souvenirs of past performances and trea­sure remembrances of histo­rical works. l am a big fan of small details. and I think this is where the soul of something is truly revealed. My apartment wanders a fine line between onstage and backstage, foste­ring an inspiring environment for a vacation, a retreat, a creative process. or just to relax and let your head air out."

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Retro Chic
Romy, Art Historian

"My heart beats for old and beautiful things. I love rambling around art sales, antique stores, forgotten attics, and old archives, passionately collecting strange objects, unique knickknacks, photographs, etching, and or even just special publications from bygone centuries."

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Music, Vinyl and Design
Beat Hammer, Music & Culture Journalist

"In my leisure time, records are my main focus, and many of them are in the apartment. I especially love soul, funk, and Latin from the 50s, 60s, and 70s. Despite this penchant for bygone eras. I still consider myself an early adopter of technology and multimedia and enjoy keeping up with the spirit of the times. Guests in my apartment are welcome to have fun using these gadgets."

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Tags
Business-Cards
Letterhead
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"Es ist fast, als gehöre einem Wien ein bisschen und als gehöre man hierher."

Süddeutsche Zeitung (Print, No. 193, 08/22/2013)

"Die Zutaten sind von den Machern mit Bedacht und Geschmack gewählt."

Frankfurter Allgemeine Zeitung (Print, No. 146, 06/27/2013)

"Saatchi would be complimentary about the styling of these apartments, I assure you."

The Review Magazin

CREATION, BRAND MANAGEMENT

DITO DIWISCH & TOMEZ

ART DIRECTION

CONSTANTIN PEYFUS

PHOTOGRAPHY

ALEXANDER HAIDEN

INTERIOR

DITO, LARA STEINHÄUSER, JOHANNES WEINMANN

ART

RAPHAEL JUST, CHRISTOPHER JUST, LILITH MATTHEWS, PETRA RAUTENSTRAUCH, SIMON HÄUSSLE

PHOTOGRAPHY ASSISTANCE & RETOUCHE

BENE KROY, ALFONS KOWATSCH, CHRISTIAN FRIEDRICH

WEB DEVELOPMENT

BOJAN BJELIC

SPECIAL THANKS

LENA THUNN, ROMAN VAIBAR, BRITTA OSWALD, PETRA JIROWEC, ANGELIKA KÖNIGSEDER

OFFICIAL PARTNERS

BANG & OLUFSEN (DK), MANO DESIGN - HEDWIG ROTTER, ADMONTER, BERNDORF, BLUMENKRAFT, HEFEL, JOKA

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